Case Study

Royal Academy of Dance

Royal Academy of Dance

Royal Academy of Dance is one of the World's most influential dance education and training organisations. It promotes knowledge, understanding and practice of dance across 79 countries via 36 offices to its 13,000 members worldwide. Royal Academy of Dance in the UK seeks to promote dance via educating and training students and teachers as well as providing examinations to set standards and reward achievement. In 2001, Royal Academy of Dance opened its Faculty of Education.

AIM

Royal Academy of Dance wanted to use social media to generate and boost career awareness.

SOLUTION

As part of a RECRUITDIRECT Standard Sourcing Package, Online Resourcing used a combination of Twitter and Facebook to highlight a role as a featured job. Using specific hashtags and mentions, the role was highlighted 18 times throughout the 28 day campaign. Due to the success of the campaign and overwhelming response rates, Royal Academy of Dance was able to shorten the overall campaign length.

18 ONLINE MENTIONS THROUGHOUT THE 28 DAY CAMPAIGN
OVERWHELMING RESPONSE RATES

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